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Clear and Concise Email Body Content

Crafting Clear and Concise Email Body Content

📧 Once you’ve successfully captured your recipient’s attention with a well-crafted email opening, the journey of effective communication has just begun. The body of your email holds the power to either engage your reader further or lose their interest. In this article, we delve into the art of crafting clear and concise email content that not only maintains your reader’s engagement but also ensures your message is delivered with precision.

Key Points:

1. Structuring Your Message: 📝 Think of your email as a well-organized presentation. Begin with a succinct introduction that summarizes the purpose of your email. As you delve into the details, employ clear headings and paragraphs to segment your content logically. This not only enhances readability but also guides your reader’s journey through the email. A structured email reflects professionalism and consideration for your recipient’s time.

2. Using Bullet Points and Lists: 🔘 When it comes to conveying information swiftly, bullet points and lists are your allies. Especially for non-native speakers, these visual aids enhance comprehension. Break down complex information into concise bullet points to facilitate understanding. Bullet points are like signposts, guiding your reader through essential details without overwhelming them.

3. Avoiding Jargon: 🗣️ In the pursuit of clarity, simplicity reigns supreme. As you craft your email, be vigilant about avoiding jargon and complex terminology. This is particularly crucial when communicating with a diverse audience that includes non-native speakers. Opt for plain language that effortlessly conveys your message without leaving your recipients bewildered.

4. Transitions and Signposting: ➡️ Seamless transitions between ideas are the glue that holds your email together. Each paragraph should flow naturally into the next, creating a coherent narrative. To enhance this flow, use signpost phrases that signal shifts in focus or upcoming information. This not only aids understanding but also guides your reader through the email’s content.

Language Enhancement Tips:

1. Utilizing Language Tools and Resources: 📚 Elevating your language proficiency is an ongoing endeavor. Leverage grammar-checking tools, vocabulary enhancers, and writing guides to fine-tune your email content. These resources act as a safety net, catching any errors or inconsistencies that might have slipped through your initial draft.

2. Reading Email Drafts Aloud: 🗣️ Reading your email drafts aloud might seem unconventional, but it’s a remarkably effective technique. Auditory processing can reveal nuances and areas that require improvement. When you hear your words, you gain a fresh perspective on the rhythm and coherence of your message. It’s a practice that polishes your email into a refined communication masterpiece.

Crafting clear and concise email body content is an art that combines organization, simplicity, and precision. Each word you choose and each element you include contributes to the impact of your message. By employing these strategies and embracing language enhancement techniques, you elevate your email communication from mere correspondence to a strategic tool that fosters understanding and meaningful connections.

For a deeper dive into email writing strategies, practical examples, and comprehensive language enhancement tips, make sure to grab your copy of these FREE guides:

✅ Writing Professional Emails

https://www.englishpriority.com/op/bp-writing-professional-emails/

✅ Email Expressions and Phrases for Effective Communication

https://www.englishpriority.com/op/bp-email-expressions-and-phrases/

These are your gateway to mastering the art of email communication and standing out in the world of professional correspondence.

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Improving your Professional Writing Skills

Improving your Professional Writing Skills

Effective written communication plays a crucial role in the workplace, enabling clear and concise conveyance of ideas, building professional relationships, and driving success.

Here are some situations where non-native English-speaking professionals need strong writing skills:

  • Emails and Correspondence:

Writing clear and concise emails to colleagues, clients, and stakeholders.

Crafting professional and effective cover letters, resumes, and job applications.

Communicating with team members and supervisors through written updates and reports.

  • Business Reports and Proposals:

Creating comprehensive reports, including project updates, market analysis, and financial summaries.

Drafting business proposals and presentations to pitch ideas or secure partnerships.

  • Client Communication:

Writing persuasive and engaging client communications, such as sales emails, proposals, and client reports.

Preparing client-facing documents, including contracts, agreements, and service-level agreements.

  • Internal Documentation:

Developing internal documents, such as policies, procedures, and guidelines.

Creating training materials and manuals for employees.

  • Content Creation and Marketing:

Writing engaging blog posts, articles, and social media content to promote products or services.

Crafting persuasive product descriptions, marketing copy, and advertising materials.

  • Project Management:

Collaborating with cross-functional teams through written project updates, progress reports, and meeting minutes.

Writing project plans, timelines, and documentation to ensure clarity and alignment.

  • Customer Support and Service:

Crafting customer support emails and responses to address inquiries, complaints, or requests.

Creating user guides, FAQs, and knowledge base articles for self-service customer support.

  • Professional Networking:

Writing impactful LinkedIn profiles, summaries, and connection requests.

Engaging in written communication for networking opportunities, such as conference invitations and follow-up messages.

  • Academic and Research Writing:

Writing academic papers, essays, or research proposals for educational or professional advancement.

Contributing to scholarly journals, whitepapers, or industry publications.

  • Cross-Cultural Communication:

Writing effectively in English to bridge language and cultural barriers in global business settings.

Communicating with colleagues and clients from diverse cultural backgrounds, ensuring clarity and mutual understanding.

Powerful tips to help you improve your writing skills:

  • Read extensively in English:

Engage in reading materials such as books, articles, and blogs to expose yourself to different writing styles and expand your vocabulary.

  • Practice writing regularly:

Set aside dedicated time each day or week to practice writing in English. Consistent practice will help you improve over time.

  • Analyze and emulate native English writers:

Study the writing styles of native English writers and identify techniques that make their writing effective. Try to incorporate those techniques into your own writing.

  • Build a strong foundation in grammar and punctuation:

Focus on mastering grammar rules and punctuation to ensure your writing is clear and accurate. Utilize grammar resources and exercises to practice and reinforce your knowledge.

  • Expand your vocabulary:

Regularly learn new words and phrases to enhance your vocabulary. Use flashcards, vocabulary apps, or word lists to help you remember and apply new vocabulary in your writing.

  • Seek feedback from native English speakers:

Share your writing with native English speakers or language experts who can provide constructive feedback on areas for improvement. Their insights will help you refine your writing skills.

  • Use writing tools and resources:

Take advantage of online grammar checkers, spell checkers, and writing enhancement tools to identify errors and improve the clarity of your writing.

  • Focus on clarity and simplicity:

Strive for clarity and simplicity in your writing. Use straightforward language and avoid excessive jargon or complex sentence structures that may confuse your readers.

  • Edit and revise your work:

Always review and revise your writing before finalizing it. Check for grammar, spelling, and punctuation errors, and ensure that your ideas are logically organized and effectively communicated.

  • Embrace continuous learning:

Stay curious and open to learning. Seek out additional resources, online courses, or writing workshops that specifically cater to non-native English speakers to further develop your writing skills.

Remember!

Improving writing skills takes time and practice. Be patient with yourself and celebrate small victories along the way. By implementing these tips and maintaining a growth mindset, you’ll be on your way to becoming a more confident and proficient writer in English

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Mental Helath Awareness

Mental Health Awareness

In this discussion, we aim to create a safe and supportive space to talk about mental health and break down the stigma surrounding it. 

Understanding Mental Health 

Mental health refers to a person’s emotional, psychological, and social well-being. It encompasses how individuals think, feel, and behave, and it influences how they handle stress, relate to others, and make choices. Understanding mental health is crucial for promoting overall well-being and addressing the challenges individuals may face.

Stress Management

Stress is a natural response to demanding situations, but when it becomes overwhelming or chronic, it can have a negative impact on physical and mental well-being. Stress management involves adopting strategies and techniques to cope with stress effectively and maintain a balanced and healthy lifestyle.

Cultivating Mindfulness

 Mindfulness involves being fully present in the moment, non-judgmentally observing thoughts and emotions, and cultivating a heightened awareness of one’s experiences. It can be a powerful tool for reducing stress, enhancing well-being, and promoting mental clarity.

Self-Care Practices

Self-care involves taking deliberate actions to prioritize and nurture one’s physical, emotional, and mental well-being. It encompasses activities and habits that promote self-nourishment, relaxation, and personal growth.

Seeking Help:

Seeking help is a crucial aspect of managing mental health and well-being. It involves recognizing when professional support is needed and taking steps to access appropriate resources and assistance.

Language Learning and Mental Health

Language learning can have a significant impact on mental health, influencing both the well-being of language learners and their language acquisition journey. Exploring the relationship between language learning and mental health can shed light on the potential benefits and challenges individuals may experience.

Next week we’ll continue with this topic emphasying the importance of Mental Health in the Language Learning process.

 

 

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Formal English at work

Formal English at work

In the professional world, effective communication plays a vital role in conveying information, making requests, and building professional relationships.

Understanding the appropriate usage of formal language is crucial for creating a positive impression, maintaining professionalism, and achieving effective communication.

Key Elements of Formal English:

  • Clear and concise language: Using precise and straightforward words to convey ideas without ambiguity.
  • Professional tone: Maintaining a neutral and respectful tone, avoiding colloquial language or informal expressions.
  • Proper grammar and punctuation: Adhering to grammatical rules, using appropriate punctuation, and proofreading for accuracy.
  • Structured format: Organizing information logically with headings, bullet points, and numbered lists.
 

Diverse Formal Business Settings

Formal language in formal business settings refers to the language used in meetings, presentations, conferences, and other professional interactions. It helps maintain professionalism, establish authority, and convey messages effectively in a structured and respectful manner.

Key Scenarios

  • Professional greetings and introductions: Using appropriate titles, formal greetings, and introductions when addressing colleagues, clients, or superiors.
  • Clear articulation and enunciation: Speaking clearly and audibly, using proper pronunciation, and avoiding slang or jargon.
  • Active listening: Paying attention to others’ viewpoints, avoiding interruptions, and responding thoughtfully.
  • Formal language in presentations: Using concise and well-structured language, avoiding excessive use of jargon, and adapting the language to the audience.

The following dialogues illustrate the differences between formal and informal conversations:

Formal Conversation (Job Interview)

Interviewer: Good morning. Please have a seat. Thank you for coming in today. Can you start by introducing yourself and telling us about your qualifications and experience?

Candidate: Good morning. Thank you for the opportunity. My name is John Smith. I hold a bachelor’s degree in Business Administration and have five years of experience in sales and marketing. I have successfully managed teams and achieved significant sales targets in my previous roles.

Informal Conversation (Coffee Break with Colleagues)

Colleague A: Hey, how’s it going?

Colleague B: Hey, good! Just grabbing a coffee. How about you?

Colleague A: Same here. Busy day ahead?

Colleague B: Yeah, got a few meetings lined up. But looking forward to the weekend already!

Formal Conversation (Client Meeting)

Client: Good afternoon. Thank you for coming. We appreciate your time today. Let’s discuss the project requirements and your proposed solutions.

Service Provider: Good afternoon. Thank you for having us. We have thoroughly analyzed your needs and have prepared a comprehensive proposal to meet your requirements. We will present our solutions shortly.

Informal Conversation (Team Lunch)

Colleague A: Hey, guys! Let’s grab some lunch. There’s a new burger joint nearby. Who’s up for it?

Colleague B: Sounds good! I’m in. What about you, Mike?

Colleague C: Sure, I could go for a burger. Let’s do it!

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Interruptions for Productive Collaboration

Have you ever been in a meeting where interruptions derail discussions, hinder productivity, and leave everyone feeling frustrated?

Interruptions can disrupt the flow of conversations and hinder effective collaboration. But fear not!

Let’s explore strategies for dealing with interruptions in meetings and fostering a culture of respect and productivity.

1. Recognize the Impact: How do interruptions affect meeting outcomes and overall engagement levels?

2. Establish Meeting Etiquette: What can we do to set clear expectations and norms regarding interruptions in meetings?

3. Active Listening: How can we enhance active listening skills to minimize interruptions and create a more inclusive environment?

4. Time Management: What techniques can we employ to manage meeting time effectively and reduce interruptions?

5. Promote Turn-Taking: How can we encourage equal participation and ensure everyone has a chance to contribute without interruptions?

Here are also some expressions that can be useful for dealing with interruptions in the workplace:

Addressing Interruptions:

    • “Excuse me, I’d appreciate if I could finish my point before we move on.”
    • “I understand your enthusiasm, but may I please complete my thought first?”
    • “Thank you for your input. Let’s take turns to ensure everyone has a chance to contribute.”
    • “Let’s be mindful of interrupting each other. It’s important to give everyone an opportunity to speak.”
  1.  
  2. Redirecting the Conversation:
    • “That’s an interesting point. Let’s bookmark it and come back to it after we address the current topic.”
    • “I understand your concern, but for the sake of time, let’s stay focused on the agenda.”
    • “I appreciate your input. Let’s hear from others who haven’t had a chance to speak yet.”
  3.  
  4. Encouraging Active Listening:
    • “Let’s practice active listening by allowing each person to finish their thoughts without interruption.”
    • “Could we please give [Name] the space to express their viewpoint without interruptions?”
    • “Remember, listening actively shows respect for the speaker and helps us have a more productive discussion.”
  5.  
  6. Setting Expectations:
    • “Before we begin, let’s agree to respect each other’s speaking time and minimize interruptions.”
    • “In this meeting, let’s adopt a turn-taking approach to ensure everyone’s voices are heard.”
    • “I suggest we establish meeting norms that promote respectful communication and minimize interruptions.”
  7.  
  8. Responding to Interruptions:
    • “I appreciate your input, but let me finish my thought, and then I’d be happy to hear your perspective.”
    • “I understand your urgency, but let’s address one topic at a time to ensure clarity and thorough discussion.”
    • “Please hold on for a moment. I’d like to give [Name] the chance to complete their idea.”
  9.  
  10. Diplomatic Approaches:
    • “I see we’re eager to share our thoughts. Let’s raise our hands and take turns speaking to maintain order and fairness.”
    • “Let’s practice active listening and give each person the opportunity to express their ideas without interruptions.”
    • “I encourage us to be mindful of interruptions so that we can create a more collaborative and respectful atmosphere.”
 
 

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AI Integration in Language Learning

“Language is not a genetic gift, it is a social gift. Learning a new language is becoming a member of the club – the community of speakers of that language”

Frank Smith (1928-2020, psycholinguist)

Artificial intelligence (AI) appears to be infiltrating every area of our lives. From vehicle driving to floor-sweeping, AI has long since moved from science fiction to scientific reality. As a result, it should come as no surprise that AI can assist us in learning languages more effectively.

So, let’s look at these 6 benefits of AI in language learning.

1- Providing instant feedback

One of the greatest advantages of artificial intelligence in language learning is the immediate correction of mistakes in tests and exercises. Instead of waiting for days to receive feedback, learners receive on-the-spot responses that they can take immediate action to fix.

2- Eliminating the fear of failing

The way this feedback is given is not judgemental. Making mistakes is completely normal, yet some people feel uncomfortable or embarrassed. The AI tools do not criticize learners in front of the classroom but instead evaluate them without judgment. 

3- Personalizing the needs of learners

Thanks to data collection and predictive analytics software, AI tools allow learners to create their own learning paths, adapting to the user’s personal needs and interests. Learners can choose the level and topics they’re interested in, and most language apps will offer personalized curriculums with personalized games and quizzes. 

4- Gamification

This brings us to an important element in e-learning that fosters motivation and competitiveness—gamification. Using gaming elements such as quizzes, marathons, and contests have increased engagement and enjoyment among learners.

5- A redefined role for teachers

Instead of being the sage on the stage, teachers will become the guide on the side, meaning that technology will cover teachers’ mundane tasks while they will become more like advisers to learners. With AI language learning doing the grading and the paperwork, teachers will have more time to coordinate the learning process and mentor students. More tech-savvy teachers may also try on the role of data scientists, analyzing and using the data gained from the learning process. 

6- Deeper involvement in the learning process

Thanks to AI used for learning a new language, learners will be able to study from any place in the world at their own pace, set their own goals, and follow a customized syllabus. Teachers won’t have to go over the same material each year thanks to a personalized approach to learning that varies from student to student. Plus, AI will help develop engaging games, quizzes, and other learning and exploratory activities that combine programs of study with students’ interests.

It is important to mention that tools such as language bots, machine translation, and customized textbooks may greatly assist language learners in becoming well-rounded in a language, especially when used in conjunction with traditional learning techniques. 

Summing up, when artificial intelligence and education come together, the learning experience for both students and instructors will be transformed. Students will thrive with personalization, immediate feedback, and adaptability to their requirements. 

 

Related Articles:

📌5 tips to become an Independent Learner https://www.englishpriority.com/5-tips-to-become-an-independent-learner/

 

📌5 Secrets to Making an ATS-Friendly Resume https://www.englishpriority.com/5-secrets-to-making-an-ats-friendly-resume/

 

📌LinkedIn Challenges students face when learning English  https://www.englishpriority.com/challenges-students-face-when-learning-english/

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Corporate Language Training

What is corporate language training?

First, let’s start with the definition of Corporate training.

CT means ensuring that employees improve their skills and performance by focusing on professional development. 

Here is a quick breakdown of what career and personal development programs enable:

  • Providing employees with career growth opportunities aligned with company objectives, goals, and strategies
  • Upskill or maintain knowledge of current job-related tasks
  • Develop personal skills and abilities for soft skill topics to plan for personal growth
  • Enhance or obtain education, abilities, and skills for duties unrelated to current job to achieve self-set goals and career objectives.
  • Better community members and happier individuals

Employees are interested in learning too. According to LinkedIn, 94% of employees want to work for a company that invests in their professional development.

One area of corporate training found at almost every company is Computer training, but what happens with Languages? When working in international companies, EMPLOYEES SHOULD BE ABLE TO COMMUNICATE EFFECTIVELY in ENGLISH, but most companies do not offer Language training.

What’s Corporate language training like?

First, remember, business language refers to the advanced language proficiency necessary for employees to conduct themselves in business settings. It goes beyond the basic skills required for everyday conversation, combining advanced language proficiency with industry-specific terminology required to handle projects in global companies.

International corporations usually have an official corporate language. As they expand operations to countries where other native languages are spoken, new employees need to be fluent in that corporate language.

Very few groups of human resource departments develop and implement formal corporate language training programs to meet this need because these enable businesses to support international growth, open new markets, and share knowledge rapidly and more effectively. Furthermore, it makes corporations more appealing to global talent pools and increases employee loyalty.

Now, if there’s no Language training in your company, take a look at what we do in English Priority here:

https://www.englishpriority.com/business-english-program/

 

“Companies with engaged employees see 22% greater levels of productivity and outperform those without engagement by up to 202%.” —Gallup

 

 

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How to Improve your Studying Mindset

Last week we talk about the importance of creating a study plan; today, let’s talk about mindset. When we improve our studying mindset, we can experience improvements in our academic results and confidence as a student.

 

Let’s look at these 5 strategies can help you improve your studying mindset.

 

1- Develop a growth mindset

A fixed mindset is a belief that your intelligence and abilities are unchangeable – you’ll be this level of smart or capable forever. A growth mindset helps you improve your abilities and intelligence. You can become smarter with effort, time, and the right strategies.

If you truly believe you are a rubbish student who isn’t that clever, how will you succeed in your studies? You need urgently transformed your studying mindset and your results. 

Throw yourself into your studies, push yourself through challenges, and the results will come. 

 

2- Change your state

Procrastination, negative thinking, low self-confidence, or feeling unmotivated are all unhelpful states. 

Here’s a simple process to change from an unhelpful state to a helpful state, such as focus, positivity, confidence, or motivation.

Get up off the sofa, chair, or bed and do something to break the pattern. Jump up and down and shake it off à la Taylor Swift, drink a glass of cold water, take a quick walk, shower, sing, and dance for one song.

This will shake off the lethargy, raise your energy and hopefully improve your studying mindset to get to some great work.

 

3- Be the boss of your mind monkeys

Your brain doesn’t want you to do hard things or feel pain or embarrassment, so our mind monkeys will often say anything to get you to stop doing the hard thing.

– You’re not good enough.

– You can’t do this

– You’re a rubbish student

– You should just give up

Some students’ mind monkeys are louder than others or are more persistent, which can be detrimental to our studying mindset and mental health.

It’s impossible to never have negative thoughts, so instead, try to control your mind, monkey. If it starts to chat crap that makes you feel bad, call it out, thank it for trying to protect you, and then tell it to move along.

Do this, and over time you’ll be able to distance yourself from these negative thoughts and improve your studying mindset.



4- Celebrate what’s going right

When our studying mindset is in a downward spiral, it’s much easier to focus on what’s going wrong and be completely oblivious to what is going right.

This is because the brain is like Velcro for negative experiences and Teflon for positive ones.

Humans have survived for so long because we’ve evolved to be excellent at remembering failures and dangers. 

Nowadays, we’re not at risk of being eaten by a lion or eating poisonous berries by accident, but our brains haven’t caught up.

You can improve your studying mindset by actively celebrating your achievements. Every time something good happens in your life (big or tiny) write it on a sticky note and put it on the desk, fridge, or bedroom door.

 

5- Talk about it

When you feel like you’re in a hole, reach out to those who care about you. This can be hard sometimes, as no one likes to feel like a burden. But if your loved ones were struggling, you would want to know and be able to support them, wouldn’t you? 

So let your circle do the same for you.

 

“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do.” ― Pelé, Brazilian pro footballer.

 

WEEKLY VOCABULARY 🗣

📌Unmotivated: not having interest in or enthusiasm for something, especially work or study.

📌Detrimental: tending to cause harm.

📌Unwholesome: not characterized by or conducive to health or moral well-being.

📌Capable: having the ability, fitness, or quality necessary to do or achieve a specified thing.

📌Lethargy: a lack of energy and enthusiasm.

 

PHRASAL VERBS

📌Figure out: to work out, to understand or solve something

“Okay, let’s go through this together. We’ll figure it out.”

📌Mull over: to take time to think about something to be sure that you make the right decision

“Let me mull over the suggestion.”

 

IDIOMS 📒

📌Pull an all-nighter: to stay up all night. 

📌I know it like the back of my hand: know something completely.

 

Related Articles:

📌Imposter Syndrome https://www.englishpriority.com/imposter-syndrome/

📌Learner Autonomy https://www.englishpriority.com/learner-autonomy/

 

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6 Business Lessons you won’t learn in college

“Knowledge itself is power” 

— Sir Francis Bacon.

Teachers and textbooks can help you prepare for your career, but there are some lessons they won’t prepare you for!
We’ve compiled a list of 6 business-related things every college graduate should know.

1- Great marketing doesn’t guarantee cash

Marketing is about making your presence known to potential consumers and would-be customers. In other words, it isn’t a fix-all solution and is only about generating brand awareness.  

So, a clever marketing campaign and spending a lot of money on advertising will not guarantee a sale. Earning cash requires you to engage with your customers and help offer them value and solutions that help them solve a given problem.

2- Diversification only works if it surrounds a core strength

The word diversify means you work in different industries, or it can mean you generate revenue through several channels.  That being said, even if a business appears to be diversified to an outsider, more often than not, its various business units and revenue streams are just shades of color on the company’s inner canvas.

Today, Amazon has its Airline Prime Air, Whole Foods, and online streaming video service. All those limbs are just branches built on the trunk of Amazon’s core.

3- Hiring great talent isn’t the answer

Everyone talks about the importance of bringing on great people, the need for which is undeniable.  But equally and just as important to find those people is holding on to that talent once you are lucky to get it.

Many managers wrongly think that after all their effort in finding and hiring the perfect candidate, they’re done, forgetting when you lose a good employee, all that training, experience, and knowledge walks out the door with them.

Always be vigilant and go to great lengths to ensure we hold on to the great workers we worked so hard to get.

4- There is no easy way to deal with ethics

Unfortunately, employee misconduct is not uncommon. Disgruntled workers breach their companies’ codes of conduct all the time. Whether misusing company time, taking credit for others’ work, or harassing their colleagues — among many other examples — disgruntled employees raise many ethical issues in the workplace.

Despite the pervasiveness of such behavior, employee misconduct sometimes goes unreported for various reasons. Colleagues may feel threatened by their unscrupulous coworkers or fear backlash for “tattling.” Still, others might simply look the other way to avoid conflict.

Dealing with business ethics is far more difficult than we ever realize – until we’re stuck dealing with such a situation.

5- An organization’s health extends beyond its income statement

While income is essential – it’s the heartbeat – for an organization to survive, many more factors play into its overall well-being.  Innovation, employee morale, efficiency, and a positive public reputation are vital signs managers need to consider.  If your business is bringing in 20% profit with a dissatisfied workforce, antiquated process, and poor quality, image what it could do with a happy workforce, modern technology, and superior quality.

6- Leadership

The only thing that can take a good business and make it exceptional is strong and virtuous leadership at the top, with other great leaders peppered throughout the organization.  Great leaders inspire; they are charismatic, likable, and naturally able to motivate all those talented people within the organization to be at their best.

WEEKLY VOCABULARY 🗣

📌Disgruntled: angry or dissatisfied.

📌Impose: force (something unwelcome or unfamiliar) to be accepted or put in place.

📌Workforce: the people engaged in or available for work, either in a country or area or in a particular company or industry.

📌Prosper: succeed in material terms; be financially successful.

📌Restore: bring back (a previous right, practice, custom, or situation); reinstate.

PHRASAL VERBS ✍

📌Make out: to understand or to see something with clarity.

“In the dim light, it was difficult to make out the illustration.”

📌Piece something together: to understand a story, situation, etc., by taking all the facts and details and putting them together.

“Don’t worry; I’ll piece together a manual for the new system.”

IDIOMS 📒

📌Know something backward and forwards: know something very well. Be an expert, or be well acquainted with something.

📌Under one’s belt: have a lot of experience.

Related Articles:

📌4 tips to boost your productivity https://www.englishpriority.com/4-tips-to-boost-your-productivity/

📌5 tips to become an Independent Learner https://www.englishpriority.com/5-tips-to-become-an-independent-learner/

📌Improving our Networking Skills https://www.englishpriority.com/improving-our-networking-skills/

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Business strategy: Horizontal Integration

“We collectively, to get things done, work together as a team because the work happens horizontally in our company, not vertically. Products are horizontal.” Tim Cook

 

Horizontal integration is a competitive strategy companies use to consolidate their positions and set themselves apart from their competitors. It occurs when a business grows by purchasing related businesses—namely, its competitors. 

In other words, horizontal integrations help companies expand in size, diversify product offerings, reduce competition, and expand into new markets.

 

Let’s take a closer look at horizontal integration’s primary forms, benefits, and drawbacks.

 

Primary forms of horizontal integration

 

1- Merger

Two separate entities create a new, joint organization striving to become a larger presence in their existing market. The brand of one of those two companies is usually retained, though the composition of operations and personnel are shared between the former individual companies. In addition, the product line of both companies is often similar and equally competitive in the market.

 

2- Acquisition

It occurs when one company outright takes over the operations of another company. Though the two companies technically join together, one company remains in control. The acquiring company’s staff, executives, and operations often remain in place, while the acquired company’s resources are integrated as management sees fit.

For example, Microsoft wanted to enhance its presence in the video game market. Therefore, it acquired Activision Blizzard in January 2022.

 

3- Internal Expansion

Through internal expansion, a company chooses to strategically change course and apply more resources in a different way. 

Instead of committing capital to acquire an external company or transition with a merging firm, it decides to deploy those resources in-house to train staff, buy equipment, make capital investments, and grow a new branch of operations on its own.

For example, a restaurant can expand to offer catering companies, or a beverage manufacturer may branch off to make food products.

 

Benefits of horizontal integration

 

1- Larger market share

Successful mergers create a large market share for the integrated company or business units. Horizontally integrated firms improve market share through the expansion of business activities, cost synergies in marketing, combined product base, and shared technology, among others.

 

  1. Large customer base

When two companies come together, they also bring different consumer bases. As a result, the new firm has access to a large customer segment.

 

  1. Higher revenue

By increasing its market share and consumer base, the new company has the ability to increase its revenue two-fold or more.

 

Drawbacks of horizontal integration

 

Despite the increased potential profitability of horizontal integration from the increased value and synergies, the strategy has some potential drawbacks:

1- Reduces flexibility

Horizontal integration may impede the flexibility of the acquired firm since it must conform to the operations of the bigger company.

 

2- Threatens competition

Mergers and acquisitions of large corporations usually lead to monopolies to the detriment of consumers. Market dominance may fuel unethical practices, such as indefinite hiking of market prices or the narrowing of products and services. For this reason, monopolies are subject to antitrust laws, not to mention the scrutiny of regulatory bodies.

 

 

WEEKLY VOCABULARY 🗣

📌Monopoly: the exclusive possession or control of the supply of or trade in a commodity or service.

📌Commodity: a raw material or primary agricultural product that can be bought and sold, such as copper or coffee.

📌Reasoning: the act of thinking about something in a logical, sensible way.

📌Perception: the ability to see, hear or become aware of something through the senses.

📌Decrease: make or become smaller or fewer in size, amount, intensity, or degree.

 

PHRASAL VERBS ✍

📌(Not) Measure up: it is not satisfactory; it doesn’t compare well with the standards. 

“This designer’s work just doesn’t measure up to the quality we’ve come to expect.”

📌Zero in on: to zero in on something means to focus closely on it.

“We’ve tried a lot of strategies, but we need to zero in on what’s working.”

 

IDIOMS 📒

📌A man is judged by the company he keeps: a person tends to be very similar in attitude, character, ability, or personality to the people with whom they associate or spend time.

📌Be the face of (something): to represent or embody something as a whole in the eyes of the public.

 

 Related Articles:

📌Essential Financial Terms https://www.englishpriority.com/essential-financial-terms/

 

📌5 Tips for Effective Communication with Customers https://www.englishpriority.com/5-tips-for-effective-communication-with-customers/

 

📌Difference Between a Global, Transnational, International and Multinational Company https://docs.google.com/document/d/14BcnCnJoHdmOQFXj5Xc290g2Z_CqZUCRdnYOiZyk8ok/edit?usp=sharing

 

 

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