“What differentiates sellers today is their ability to bring fresh ideas.” Jill Konrath.

Client: a person or organization using the services of a lawyer or other professional person or company.


Customer: a person or organization that buys goods or services from a store or business.


Cash: money in coins or notes, as distinct from checks, money orders, or credit.


To buy on credit: to buy something with the promise of paying for it later, as with a credit card instead of cash.


Retail: the sale of goods to the public in relatively small quantities for use or consumption rather than for resale.


Wholesale: the selling of goods in large quantities to be retailed by others.


Bulk purchasing/Mass buying: purchasing much larger quantities than the usual for a unit price that is lower than the standard.


Catalog price/List price: the stated price found in a published catalog of goods and services available through a company. 


Quote/quotation: give someone the estimated price of a job or service.


Ancillary costs: other expenses involved in a transaction but not directly related to it. For example, delivery cost, special packing, bank charges, import duties, etc.


Guarantee: a formal promise or assurance (typically in writing) that certain conditions will be fulfilled, especially that a product will be repaired or replaced if not of a specified quality and durability.


Bargain: a thing bought or offered for sale more cheaply than is usual or expected.


Flash sale: a sale of goods at significantly reduced prices, lasting for only a short period.


Seasonal promotions: special offers, discounts, or limited edition items tied to an event during the year. 


Payment by installments: pay small sums of money at regular intervals over a period of time, rather than paying the whole amount at once.


Advance payment: a type of payment made ahead of its normal schedule, such as paying for a good or service before you receive it. Sellers sometimes require advance payments as protection against nonpayment or cover the seller’s out-of-pocket costs for supplying the service or product.

Payment terms: the conditions surrounding the payment part of a sale, typically specified by the seller to the buyer.


Price-conscious: Seeking the lowest prices. 

Aware of how much things cost and thus avoiding buying expensive items; looking for value for money.


Price/quality ratio: a product’s ability to deliver performance for its price.


Faulty goods: defective goods, imperfect products.


Sales pitch: a speech that is given to persuade someone to buy something


Cold calling: a technique that involves making an unsolicited call on (someone), by phone or in person, in an attempt to sell goods or services.


Warm calling: call a potential customer who has already expressed interested in your product or service.


After-sales service: any support provided to a customer after the product or service has already been purchased. Companies use after-sales support as a business strategy as it typically leads to higher customer satisfaction, brand loyalty, and even word-of-mouth marketing.


Complimentary gift: a gift or courtesy offered to you when you purchase something or visit a store. 


Supplier: a person or organization that provides something needed, such as a product or service.


Close the sale/close the deal: the moment when a customer decides to make the purchase.


Sales target: the number of products you need to sell to make the desired profit. 


Sales volume: the number of goods or services sold by a company in a specified period.


Gross sales volume: the number of units sold with nothing else factored in.


Net sales volume: It considers product returns, giveaways, and other factors that may influence the number of units purchased by consumers.



Seller: a person who sells something.

Excited: very enthusiastic and eager.

Purchase: acquire (something) by paying for it; buy.

Offer: present or proffer (something) for (someone) to accept or reject as consumers purchased desired.

Annoying: causing irritation or annoyance.



Cold call

“I cold-called them yesterday, and they want to set up a face-to-face meeting next Friday.”

Sort out

“Don’t worry about your order. I’ll sort it all out for you.”

Deal with

“How do you deal with persistent salesmen who won’t take no for an answer?”



Hit the ground running: to be ready to work immediately on a new activity.

To bend over backward: work extra hard to make something happen, mainly to help someone or make them happy.

Elvis has left the building: over and done with.

This expression was used back in the days at the end of every Elvis Presley concert to let fans know that there would be no more performances and that they needed to go home. Now, it is used more widely to show that someone has made an exit or that a process is complete. 

Throwing the cat among the pigeons: describe a disturbance caused by an undesirable person from the perspective of a group.

Play it by ear: proceed instinctively according to results and circumstances rather than according to rules or a plan.